Your visitors can now mark helpfulness of guided shows

DivShow is a never before experienced way of conducting a product or feature walkthroughs. During the launch we did a lot of A/B tests and found that visitors highly preferred a guided tour when being introduced to a new product offering.

The effectiveness of a show however can be a limiting factor. Just like there are good and bad copies, emails etc .. there are good and bad shows. A good guided tour gets to the value offering very quickly and can give a very pleasurable experience to its visitor. Good shows introducing features to a visitor predict the issues they may run into and provide quick solution near their context.

To quantify the effectiveness on a show, you’ll need to look at:

1. Implicit signals: # show was viewed, # a unique visitors replayed shows, # visitors ignored playing the show and many such signals we cover on divshow’s analytics page
2. Explicit signals: Explicit signals: We didn’t have a good solution here until now. Introducing our newest feature: Helpfulness rating on shows.

How it works:

When a new show is built and integrated on your website, your visitors can play the shows to start the guided walkthrough. Once this starts, we open up a banner at the bottom of your page with a short 1 click form. The banner is kept open for 5seconds after your show ended to give your visitor a chance to rate (upvote / downvote) the show just just viewed.

This interaction is recorded and reported back on DivShow’s detail page.

Here’s what the experience looks like:

Insights for business:

With these explicit signlas being captured directy from your users, you can take actionable follow up steps.

Some examples are:

1. If you see high number of down votes, you need to split up the shows into smaller chunks or build better shows to guide your users
2. If you see a high number of up votes, you can distribute that show within your team to promote better standards / quality of your shows.

More on this when we roll out our insights feature.

Feedback for DivShow:

Capturing visitors feedback was a highly asked for features from our current users, hence we’d like to hear more from you on how we can improve. Please send us your suggestions and questions ([email protected]).

You tell us .. we listen and build!